2024’s Makeup Trends: What’s In and What’s Out

Makeup Trends

In 2024, the beauty scene is set to be transformed by exciting new makeup trends. From fashion makeup to seasonal trends, there will be something for everyone to experiment with and elevate their beauty routine. This year has already showcased an array of innovative looks that have taken inspiration from various sources, such as food and aesthetics, creating unique and eye-catching styles.

One of the standout trends for 2024 is the resurgence of highlighter. This beloved beauty product from the 2010s is making a triumphant return, with celebrity makeup artists recommending shimmery, powdery textures for a sophisticated, matte yet velvety finish. Achieving a radiant, glowing skin will also be a top priority, as it provides the perfect canvas for any makeup look to shine.

Key Takeaways:

  • 2024 is set to bring new and exciting makeup trends to the beauty scene.
  • Highlighter is making a comeback, with shimmer and powder textures leading the way.
  • Glowing skin will be a key focus, creating the perfect canvas for any makeup look.
  • Stay tuned to discover the top makeup trends for 2024 and elevate your beauty game.

The Rise of Soft, Subtle Glam

One trend that makeup professionals are predicting for 2024 is the rise of soft, subtle glam that enhances natural features. The focus will be on creating makeup looks that balance and highlight the skin’s natural beauty. This will include flushed cheeks, feathered brows, dewy complexions, and hydrated lips. Pops of color on the cheeks and lip liners topped with lip balms or gloss will be popular choices. The overall aesthetic will be clean and radiant, with a softly-sculpted skin look.

soft glam

The beauty industry is shifting towards a more natural and effortless approach, with an emphasis on enhancing and embracing individual features. Soft glam makeup allows for a subtle enhancement of the face while maintaining a fresh-faced appearance.

Achieving the soft glam look starts with a perfectly prepped and hydrated complexion. Using skincare products that nourish and hydrate the skin will create a dewy and radiant base.

To achieve flushed cheeks, opt for cream or liquid blush formulas. Apply a small amount to the apples of the cheeks and blend it out for a natural-looking flush of color. This technique adds dimension and a healthy glow to the face.

Feathered brows will play a significant role in soft glam looks. Instead of creating sharp and defined lines, use a brow gel or pencil to lightly fill in and groom the brows, imitating the natural direction of the hair. This will give the brows a soft and fluffy appearance.

Dewy complexions are the ultimate goal for soft glam. Using lightweight and luminous foundation or tinted moisturizers will create a natural-looking base. Add a touch of liquid highlighter on the high points of the face to enhance the overall radiance.

As for the lips, go for a hydrated and glossy look. Apply a lip liner in a shade close to your natural lip color and top it off with a lip balm or gloss for a plump and moisturized pout.

The rise of soft, subtle glam in 2024 allows individuals to embrace their natural features and enhance their beauty with minimal effort. This trend promotes a fresh and youthful appearance, perfect for any occasion.

The Power of One: Minimalism with Impact

In 2024, the makeup trends are all about simplicity and impact. Gone are the days of intricate and time-consuming looks. This year, it’s all about achieving stunning results with minimal effort. Easy-to-use products and techniques are taking center stage, making it easier than ever to create a powerful makeup look.

One key element of the 2024 makeup trends is the use of high-precision liners. These versatile tools allow for precise application, making it easy to achieve bold lines, striking shapes, and trendy reverse liner effects. Whether you’re going for a classic winged look or experimenting with more avant-garde designs, high-precision liners are a must-have in your makeup arsenal.

Another trend that’s gaining traction is graphic eye makeup. This trend involves using bold lines and geometric shapes to create eye-catching looks. Graphic eye makeup allows you to unleash your creativity and make a bold statement. Whether it’s a sharp winged liner or a funky arrow design, graphic eye makeup is a surefire way to elevate your look.

To complement the minimalist approach, skin tints are replacing heavy foundations. These lightweight formulas provide coverage without the cakey feel, allowing your natural beauty to shine through. Brands have embraced this trend and are introducing sophisticated formulas that offer the perfect balance of coverage and a lightweight texture.

graphic eye makeup

As you can see, the graphic eye makeup trend truly makes a statement and adds a touch of drama to any look.

In summary, the 2024 makeup trends are all about minimalism with impact. Embrace easy-to-use products, experiment with high-precision liners, and unleash your creativity with graphic eye makeup. And don’t forget to opt for lightweight skin tints for a flawless finish. With these trends in your beauty arsenal, you’ll be sure to turn heads wherever you go.

Embracing Natural Texture and Imperfections

A major trend in 2024 makeup trends is the embrace of natural looks that celebrate the skin’s texture, including pores and imperfections. Instead of striving for a flawless complexion, the focus is on enhancing and showcasing the skin’s unique characteristics. This trend extends to the soft glam looks inspired by the ’90s and grunge, creating a nostalgic and effortlessly cool aesthetic.

To achieve this natural look, makeup artists recommend using cream-based products that blend seamlessly into the skin. These formulas provide a lightweight and dewy finish, allowing the natural features to shine through. They also offer buildable coverage, ensuring that imperfections are subtly minimized without completely masking them.

natural texture and imperfections

Concealing is done strategically, focusing on areas where it is truly necessary. This allows freckles and other natural marks to be visible, adding to the overall authenticity of the look. In fact, some makeup enthusiasts are even enhancing their freckles with freckle pens, creating a style that celebrates individuality.

“2024 makeup trends are all about embracing our natural features and celebrating what makes us unique. It’s about finding beauty in imperfections and showcasing the skin’s texture. This trend allows for a more effortless and laid-back approach to makeup, empowering individuals to feel confident and comfortable in their own skin.”

– Makeup Artist

The ’90s aesthetic is a major source of inspiration for this trend, with looks like latte-inspired makeup and glossy finishes making a comeback. These styles emphasize a natural, yet polished appearance, with a focus on subdued colors and subtle shimmer. It’s all about enhancing what you already have, rather than creating an entirely new look.

Enhancing Natural Features

When embracing natural texture and imperfections, the goal is to enhance, not hide, your features. Instead of heavy contouring or dramatic transformations, opt for techniques that bring out your best qualities. Here are some tips:

  • Use a sheer foundation or tinted moisturizer to even out the skin tone while allowing the natural texture to show through.
  • Apply blush to the apples of the cheeks for a healthy, flushed look.
  • Enhance your brows with a tinted eyebrow gel to define and shape them naturally.
  • Choose neutral eyeshadow shades that complement your skin tone, focusing on subtle definition and highlighting the lids.
  • Finish off with a hydrating lip balm or a sheer lipstick for a polished, yet effortless pout.

By embracing natural texture and imperfections, you can achieve a makeup look that is both on-trend and true to yourself. It’s about celebrating your individuality and feeling confident in your own skin, imperfections and all.

Graphic Eye Makeup: Drawing the Line

A prominent trend in 2024’s makeup scene is the captivating allure of graphic eye makeup. This bold and artistic approach to eye makeup involves the use of precision liners to create striking shapes, trendy reverse liner, and bold lines that make a statement.

Designers on the runways have showcased sharp winged liner and marker-like striped eyeliner, emphasizing the power of the eyes and the creativity that can be expressed through makeup. To achieve this look, makeup artists recommend using inky formulas like the Lancôme Idôle Ultra-Precise Felt Tip Waterproof Liquid Eyeliner.

Creating an arrow design or placing a dot just outside the eyelids as an ending point can help achieve precision and evenness in the application. The focus is on mixing and matching different liner techniques to create eye-catching designs that demand attention.

Makeup Trends 2024
Graphic Eye Makeup
Precision Liners
Arrow Designs
Bold Lines

The New Minimal: Better Than Bare

The 2024 makeup trends are pushing for a new kind of minimalism that goes beyond a bare face. Heavy foundations are being left behind in favor of skin tints that provide coverage without the cakey feel. Leading brands like MAC, Covergirl, and Fenty Beauty have introduced sophisticated formulas that cater to this trend, offering a lightweight texture and natural finish.

With these innovative skin tints, achieving a radiant and healthy complexion has never been easier. The lightweight texture allows for a more breathable application, ensuring your skin can breathe while still maintaining the desired level of coverage. Say goodbye to heavy, suffocating makeup and hello to a more natural and comfortable look.

The focus of the new minimalism is to enhance natural beauty while creating a flawless canvas. Instead of masking your features, these skin tints work harmoniously with your skin’s texture, leaving you with a more natural appearance. So, embrace the 2024 makeup trends and indulge in the lightweight goodness of skin tints for a better-than-bare look.


What are the predicted makeup trends for 2024?

The predicted makeup trends for 2024 include soft, subtle glam, the power of minimalism, embracing natural texture and imperfections, graphic eye makeup, and the new minimalism for a better-than-bare look.

What is soft, subtle glam makeup?

Soft, subtle glam makeup focuses on enhancing natural features with flushed cheeks, feathered brows, dewy complexions, and hydrated lips. It creates a clean and radiant aesthetic with a softly-sculpted skin look.

What are the key elements of the power of minimalism in makeup?

The power of minimalism in makeup emphasizes easy-to-use products and techniques that create a powerful effect. High-precision liners, skin tints for lightweight coverage, and graphic eye makeup are popular choices.

How can I embrace natural texture and imperfections in my makeup look?

Embracing natural texture and imperfections involves showcasing the skin’s texture, including pores and imperfections. Use cream-based products that blend into the skin and allow freckles to be visible or even enhance them with a freckle pen.

How can I achieve graphic eye makeup?

To achieve graphic eye makeup, use precision liners to create striking shapes, trendy reverse liner, and bold lines. Consider creating arrow designs or placing a dot just outside the eyelids as an ending point for precision and evenness in the application.

What is the new minimalism in makeup?

The new minimalism in makeup focuses on achieving a better-than-bare look. Heavy foundations are replaced with skin tints that provide coverage without compromising a lightweight texture and natural finish.